A new national tourism campaign called “Ma Sublime Côte d’Ivoire” will run from December 15 to January 4. The initiative is designed to promote the country’s cultural sites, festive events and leisure destinations. Officials say the campaign aims to boost domestic tourism during the holiday period. Activities will showcase Ivorian arts, cuisine, music and heritage across different regions. The project also hopes to encourage citizens to explore local destinations rather than travel abroad.
Tourism authorities expect the campaign to stimulate economic activity in hotels and local businesses. The programme forms part of broader efforts to strengthen the country’s image as a safe and attractive destination.
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