Former AC Milan manager Sergio Conceicao will take over as coach of Al Ittihad following the sacking of Laurent Blanc, the Saudi Arabian Pro League club has announced.
The Portuguese coach, who also won 52 caps as a player, was revealed in a video on social media titled “The King Rules the Game”.
“Victory is not a choice,” says Conceicao, 50, in the video. “It is an identity that defines us. Rivals may change and their allies will fall but the champion remains.
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