The head of Nouvelle Chaîne Ivoirienne (NCI) has explained the launch of its “NCI Création” segment. The initiative, introduced three months ago, is focused on promoting local content production. It began with partnerships and test broadcasts before evolving into a structured programming slot. The goal is to better support the growth of Côte d’Ivoire’s audiovisual industry. Ange Gueï noted that challenges remain, especially in organisation and funding.
He stressed that talent and creativity are not the problem in the sector. Instead, he pointed to the lack of proper industry structure and called for stronger regulations and financing. Meanwhile, the series L’Effet Papillon is now airing on NCI every weekday at 9:30 p.m.
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